Colleen Cusumano

Content marketer

With more than ten years of experience in content creation, I know creating content that affects people is the way brands need to get things done. Currently, I work as a freelancer, telling brands’ stories through social media content, blog posts, website copy, brochures, advertising copy, graphics and videos.

Stories come in many forms, including data. In order to completely understand how our content is performing, we must analyze data and understand the story it is telling us about audience preferences. Once we know what the audience wants to see, we can create better content that moves people to act in a way that supports our business goals.